The Highland Villas

Short Term Rental Advice


Debunking Myths: SEO & Web Design for HVAC Dealers, Plumbers, Roofers & Electricians

At mta360, we perpetually strive to elevate the digital presence of businesses in the Home Services industry. Founded in 2011, our experience has made us well-acquainted with the common myths that often swirl around the fields of SEO and website design. These misconceptions may often deter service companies from unlocking their potential in the digital world. Here, we aim to debunk some of these myths.

Myth 1: SEO is a One-Time Task

This is one of the most popular myths in the SEO world. SEO is not a one-time practice, nor is it a ‘set it and forget it’ task. It requires consistent effort and fine-tuning. As your business evolves and as search engine algorithms change, your SEO strategy needs to be revised accordingly to maintain your website’s visibility and rankings. At mta360, we provide ongoing SEO services for HVAC dealers, plumbers, roofers, and electricians that identify changes in SEO trends and adjust your strategy accordingly.

Myth 2: Aesthetic Web Design is Enough

While a visually pleasing website is important, there’s a lot more to great web design. An optimal website needs to balance aesthetics with functionality. This includes having a user-friendly layout, a clear call to action, easy navigation, and most importantly being mobile-friendly. After all, most searches for local services like roofers or electricians are often made on mobile devices. Remember, a stunning website is useless if it can’t be found or doesn’t convert visitors to customers.

Myth 3: Digital Marketing is Not Necessary for Service Companies

Many might think that service companies don’t require digital marketing, whereas in reality, a strategic online presence can significantly increase business prospects. With the majority of people turning to the internet to find local services, digital marketing for service companies including online advertising, search engine marketing, and social media marketing has never been more important. mta360 equips service businesses with all the necessary digital tools to compete in the marketplace.

We, at mta360, are passionate about enabling our clients to debunk these myths and achieve their digital objectives. Get your company in front of the right people with the help of our SEO, web design, and digital marketing expertise.